My interesting adventurous multi-media journey

“Brainstorm, People and Writing” three words I would like to summarise the experience of this semester. In retrospect, when choosing the pathway, I was struggling between multimedia and documentary, the former one I could continue to do something I am interested in. e.g. photography and magazine; the other one, I could learn shooting techniques, the…

What does the intercardiff audience want?

A Focus on ‘Uses and gratifications theory’ (Katz et al. 1974) tends to find out “what certain types of media messages are audiences looking for in order to fulfil existing needs.” The efficient way to search news is firstly to understand target audiences. The initial question rises here is Who are the audiences in interCardiff. ‘InterCardiff’, the term constitutes ‘international’ and…

What is news

“When a dog bites a man, that is not news; but if a man bites a dog, that is news,” Alfred Harmsworth, a British newspaper magnate said. From this perspective, according to the National Council for the Training of Journalists, news is defined as “information that is new, relevant to reader, topical and probable extraordinary,”…

Finding news stories

Christmas is coming, people in Cardiff are attracted by the glitter of Christmas decoration. Steaming street snacks, colorful lights and melodious rarer shows are tempted people to be active in chilling street. This is the first time I genuinely experienced Christmas, just as ceremonious as the celebration of Spring Festival in my country. Events happen…

Framing on own style

Different media organizations have set their own agenda to report, in other words, when deciding to publish a piece of news, media plays a role for promoting some issues significant and weakening others. Those news which are placed on the cover page is recognized as the most crucial and news worthy. The second element influence…

Videos and infographics

6 seconds to draw audiences’ attention. This is the Vine, a micro-video looping app. The beauty of Vine is that it records creative, exciting, interesting stories quickly at different places. It grasps people’s eyes in a shot period, which makes it powerful and attractive. It just tells the most charming part of the whole story…